Logo Creation

SD-logos.png
 

These thumbnails represent the process of how my self-branding logo came to be.

To start, I sketched out rough ideas that explored various monograms and ways that my initials could be portrayed. This process was essentially to visualize on paper all ideas in my head– the good, bad, and the ugly. This helped eliminate the less creative options and give way to the next iterative step.

The next step was to explore more ideas digitally, based off my initial sketches. Throughout this process, I explored typefaces, layout, shape, alignment, and negative/positive space which all slightly altered the direction of my final logo as it started to take shape.